Jelly Entertainment has been quite busy for the past year, from signing partnerships here and there to bringing its products to a wider audience. Recently, this online casino game developer scored another partnership with the distribution platform EveryMatrix. This partnership will see EveryMatrix offer Jelly Entertainment titles to its customers, while Jelly Entertainment will see its games brought before new players.
Shortly after its establishment in 2020, Jelly Entertainment was just a relatively unknown England-based iGaming brand. However, its partnerships with well-known companies like Stakelogic and Yggdrasil have brought it into the limelight. Another partnership deal has been signed, and this time, the other party is EveryMatrix. With this, Jelly Entertainment will integrate its iGaming titles with EveryMatrix’s distribution platform, CasinoEngine. It’ll also bring Jelly Entertainment games to bettors in the Latin American and European markets.
Cleo Patrick and Midas Riches are some of the first titles that EveryMatrix fans will be getting access to. David Newstead, the CEO of Jelly Entertainment, has positive things to say about this deal. According to him, Jelly Entertainment was excited to be teaming up with one of the biggest casino content providers. He also believes that this collaboration will help them put their titles out there before more players and operators. Newstead also sees working with EveryMatrix as a chance to gain access to more regulated markets.
EveryMatrix is also pleased with this development, as it hopes this partnership will bring some much-needed diversification to its portfolio. It also hopes that this new deal will lead to a successful summer as the iGaming brand enters its third quarter of the year. Amund Stensland, the COO of CasinoEngine at EveryMatrix, has also admitted that EveryMatrix is a big fan of Jelly Entertainment’s games. So, they’re delighted that they can offer more gaming titles due to this partnership. Stensland also went on to say that partnering with Jelly Entertainment will allow them to keep their casino content unmatched.
Before this recent distribution deal with EveryMatrix, Jelly Entertainment had signed a few deals recently. Some of the distribution platforms that have recently partnered with Jelly Entertainment include:
This was the most recent partnership deal that Jelly Entertainment made this year before collaborating with EveryMatrix. Jelly Entertainment partnered with Light & Wonder to make use of the company’s distribution network. After all, Light & Wonder holds multiple licenses from numerous regulated markets, like Italy, the UK, and other areas in Europe. So, this deal will help Jelly Entertainment get its products into Peru, Columbia, and some other hidden markets.
David Newstead welcomed this opportunity to expand Jelly Entertainment’s reach to more players worldwide. He also believes that the partnership will allow his studio to continue on the path of growth. Steve Mayes, Light & Wonder’s Senior Director of Digital Partnership, was also pleased with the recent development. He was delighted to welcome another emerging studio to the company’s distribution network. He also said that Light & Wonder was excited to offer Jelly Entertainment’s high-quality content across their network to strengthen their product quality.
Pariplay is the gaming company that created the Ignite iGaming platform. Ignite is a casino gambling solution that allows game developers to benefit from effective gambling SEO, global reach, and access to industry experts. The collaboration between Jelly Entertainment and Pariplay allows Pariplay to introduce Jelly Entertainment games to their player base. Jelly Entertainment, on the other hand, benefits from the wide reach that Pariplay offers. It also allows Jelly Entertainment to strengthen its presence in existing jurisdictions and offer its games in new ones.
Besides that, Jelly Entertainment will also gain access to Ignite, allowing them to easily code their games in different languages. Lead marketing expert at Jelly Entertainment, Victoria Newbolt, and Director of Partnerships at Pariplay, Callum Harris, both applaud this partnership. Speaking on behalf of their companies, they’re looking forward to the innovation-driven production that’ll result from it.
Jelly Entertainment has always wanted to partner with a roster of well-known operators. So, this new deal with EveryMatrix is a step in the right direction. With this partnership, EveryMatrix enjoys more diversity on its end, while Jelly Entertainment gains more patronage from players in new markets.
