As online casinos continue to grow, players and other types of marketers get the opportunity to expand their income and online presence. In our experience, online casinos are more entertaining because of the different games and rewarding bonuses. Some games even offer progressive jackpots, which benefit experienced players. But did you know that games and bonuses are not the only benefits of online casinos? They also allow the opportunity for their players, or anyone else who may be interested, to become casino affiliates. If you are keen to learn new things, read our breakdown below on how to become an online casino agent.
You can think of casino agents as ‘marketers.’ They work with casinos to promote games and websites. As agents, we generate posts and advertise the casinos until players sign up for an account and play the games. And in exchange, we get a commission for every player we refer to them. Discover how gambling niche marketing works if you’re looking for extra cash and love the industry.
If you’re interested in becoming a casino agent, this article is for you. In this piece, we’ll guide you on how to become an agent for an online casino, and we’ll also review some of its risks. To fully appreciate your role as an online casino agent, you’ll need to know that some legal challenges exist and casinos also run a business.
Since gambling is regulated, you can only work as an agent in areas where it is allowed. You must research the existing laws in your area before you start marketing casinos and their games. Also, you must understand that casinos are still running businesses and must attract players. This is where we enter the picture; as casino agents, we help them market their websites, and these potential players can access their accounts via our links. We must adopt an affiliate marketing plan that promotes the casino while protecting these players.
A good casino agent doesnt convince its readers to play at any casino, rather reviews the opportunities, reputations and many other criteria of a casino brand.
As future casino agents, we aim to inform players about iGaming and online casinos through our expertise and experience. We can only do this if we follow specific strategies, from networking, connections, and being helpful to players. Our main tasks as agents include creating content, running promotions, and using social media pages like Facebook to reach potential players. Also, we need to bring plenty of skills to the job, including content writing, marketing, and even an understanding of SEO.
The casino industry is growing quickly, providing many opportunities for people like me and you looking for a new career. And when we think of careers, we’re not just talking about the jobs of designing and hosting live casino games. There’s also an opportunity for us to join the industry’s marketing side and help them promote the casinos and their games—the first step towards realizing that career is to partner with casino brands.
As casino partners, we can be agents with the primary responsibility of reviewing websites. Our primary responsibility as an agent is to work on the marketing site and be the gambler’s guide. We can set up our affiliate sites, publish gaming content and advertisements, or use our existing social media pages to review casinos.
In this job, the casino will provide us with a URL or affiliate link that tracks visitors’ clicks or other actions. In short, we aspire to generate as many clicks or actions as possible since these are the basis for our income or commissions. Aside from income, we like this job because of its flexibility and convenience. Our earnings as casino affiliates will depend on the efforts we put into the project. We can enjoy a full-time job or enjoy this as a side hustle, which we can run on our phones.
Also, we’re happy to share that the income potential is flexible since casinos use different revenue share models. In my experience, some top affiliate programs give commissions based on the number of clicks on the site or the number of players who create accounts. I also like the revenue share model of other casinos, which offer affiliates anywhere from 30 to 80% share of the revenues. Finally, you can earn through the cost-per-acquisition (CPA) model, which gives you a commission per player, thus maximizing casino affiliate earnings.
Like any career, we aspire to become successful and earn as well as casino affiliates. Here, our success depends on the right plan, an understanding of the market, and some creativity. If you’re ready to make that career shift, check out our tips below on becoming an online casino affiliate.
After launching your website and domain, your next step is to find a suitable affiliate program or network that suits your needs. Your success largely depends on the casinos you partner with and the general support and remuneration they provide with their affiliate programs. You can think of an affiliate program as a partnership between the casino and marketers to promote the casino in exchange for commissions or a share of revenues. If you’re now ready, here’s how to become an agent for an online casino with the right affiliate:
Some of the popular casino affiliate programs: Alpha Affiliates, Betsson, V.partners, Bet365, Casumo Affiliates, GSpin Partners, 1win Partners, 22Bet Partners, BitStarz. It doesnt mean that the popular ones are the best choice for you. Choose wisely.
Having a website and great articles is not enough to make it big in affiliate marketing. As marketers, we must also plan and adjust our strategies to easily connect with our readers or players. When marketing these casinos, we should aim to cover more players and improve our conversion rate optimization. We can easily enhance our chances of attracting and converting players by following some of these tested steps below:
There are different site types; they differ by page count, GEO, and content.
Specific risks are involved in marketing casinos, and every aspiring agent like you must always consider these. For example, you must review your country’s gambling regulations before creating content. If gambling is legal, we still need to follow some strict writing guidelines and work with transparency.
The Netherlands’ regulator de Kansspelautoriteit (KSA) has issued a fine of €675,000 (£597,266/$735,793) to marketing firm Red Ridge Marketing for illegally advertising online gambling in the country.
For example, if you’re working from the United Kingdom, then you should know that gambling is under regulation. The Gambling Commission is the agency that implements the rules, and they also impose fines on those with violations. If you’re an affiliate, you must plan your content and always consider your readers’ age and location. Like their access to free demo slots, your content must be limited to those residing in the country and of the right age.
When it comes to age, different countries adopt varying rules. For example, in the UK and Ireland, your gaming content must only be accessible to players who are 18 years old and above. If you’re marketing from India, the Philippines, or Macau, your readers must be at least 21.
We also recommend using disclaimers and banners that promote Responsible Gambling initiatives. On Meta, you can use specific disclaimers. In Twitter/X, gambling content also comes with regulations, so you must always review the community guidelines.
As an affiliate, you should know how to track the campaign’s performance and manage your income efficiently. You can do this by setting up analytics and other forms of trackers. There are at least two popular ways to track performance and manage earnings: first, by using the program’s in-house analytics, and second, by using third-party analytics software. Regardless of the choice, these tools must track clicks and conversions and deliver real-time data.
In our experience, finding analytics programs with plenty of features and tools is always good. Most popular tools will allow you to track your competition, check your traffic, assess the competition, or even analyze where your business stands. Let’s look at the specific features of free or paid reporting software.
While you are choosing the right casino affiliate program for you as an individual, it is essential to consider the tools you will use when collecting data for your content. But remember that success is not just dependent on data or numbers. If you want to become an excellent casino affiliate, we recommend adjusting your approaches and strategies to what is trending.
We know that running a casino affiliate program is not easy. If you’re serious about becoming a casino agent, you should be ready to face the risks and challenges of casino affiliate marketing. Below, you will find some common challenges you’ll face and steps you can follow.
GiG had a wooping 7.4 million euros revenue in Q3 2024. Can you beat that?
The casino industry is growing fast, and there’s always room for growth and new jobs. In our experience, plenty of casinos are being launched monthly, and regulations are changing in some regions. With these favorable market conditions, we can easily find income opportunities if we have the skills and know where to look. Some of the insights on iGaming market growth in recent years:
Our challenge is finding a reputable casino affiliate marketing program. And once we have partnered with a casino with an existing program, we need to implement our marketing like a pro. One way to do this is to appreciate the current trends and innovations in the gaming sector. As we all know, the casino industry heavily depends on innovation to create new games and enhance the betting experience. For example, more players are now using crypto for payments. You can focus your marketing campaign on these players if you’re a casino agent.
If you want more significant commissions, you must look for programs offering friendly commission rates in the gambling industry. Competition also exists between these casinos; some offer better commissions than the rest. If you want to be successful, you should know how to build your brand. Finally, you must work to become a trusted casino expert who knows the business and can identify opportunities.
You can use our guide and resources if you’re interested in becoming a casino affiliate. Since you’re working for the casino, you must build connections and relationships with potential players. We act as the bridge, and in doing so, we can earn an extra income. Casino marketing, like other jobs, requires hard work. For example, we need to focus on gambling site content creation and advertising, but we can efficiently perform our jobs with our patience.
Finally, we always recommend reviewing the existing laws on gambling and publishing these contents. Although some countries now allow legal gambling, others still restrict these games and will penalize their players if they wager online. If publishing these contents is permitted in your country, we suggest writing with the players’ welfare in mind.
Like other careers, there are challenges and competition, and all these are normal. If you’re interested in starting a career in this industry, we invite you always to ask questions and use DealGamble to research.
In the gambling affiliate business, our income may vary depending on the commission structure and our efforts. For example, some sites in the top 5 in CZ make $20,000 a month. Some multilingual sites can make $50-100k a month. Top-1 and leaders may make millions a year.
Earning money as an affiliate takes time and requires patience. Some say 6-12 months is when the first commission can be paid, but your profit can come in 12-24 months.
You need both to settle your affiliate project and make it profitable. It’s a highly competitive niche, so the competitors can overcome you if you’re not good enough and making mistakes. So, the experience will help you avoid common mistakes and make the right decisions.
The legality of affiliate sites varies by region. Before you start setting up an affiliate website, we recommend researching the legality of gambling in your country.
